THE THRILL OF DRIVING AN AMERICAN ICON – NOT JUST ANOTHER RENTAL
Hertz didn't just add new Mustangs to their lineup; they roared onto the scene, turning the key on a legendary partnership with Shelby and igniting a media frenzy.
Diving into the storied legacy of Hertz and Shelby, the "Drive an American Icon" campaign put the pedal down on customer engagement, fueling excitement across social platforms, emails, with a heart-pumping video.
The campaign wasn't just about horsepower; it was about heart. Like a love letter to the American road, culminating in a press event that was less of a reveal and more of a revival for the thrill of the drive.
22
top-tier media placements, taking the story full throttle.
180,000,000
impressions, vroom. vroom.
3
full-scale content shoots, each capturing the essence of speed, power, and legacy.
