TRANSFORMING THE INTANGIBLE AND COMPLEX INTO A HANDS-ON EXPERIENCE
Innovation and creativity took center stage at AWS re:Invent, where businesses explored the future of AI integration. TEAM created an immersive zone right in the heart of the conference, showcasing the three pillars of AWS’s Gen AI offering.
The Amazon Portal provided a gateway into AWS’s dynamic infrastructure, featuring expert-led discussions with business and technical leaders.
The Builder’s Bench created a vibrant, hands-on space where visitors engaged with AWS tools and explored real-world applications.
Q Dev reimagined a modern office space, transforming in real-time to showcase the power of AWS innovation
60k+
attendees took part in re:Invent, cycling through our booth and each of the three zones
500
guests engaged with our Builder’s Bench and got hands-on with AWS tools
I love how engaging and hands-on everything feels. It’s so hard to make things that live in the cloud come to life like this - You can’t touch clouds - but this is awesome!
Julia White
CMO, AWS
