REIMAGINING COPD CARE WITH A BREATH OF FRESH AIR
In the congested world of COPD treatments, TEAM's approach for LONHALA MAGNAIR stood out, offering physicians a walk-through of real-life patient experiences, and highlighting the product's breath of fresh air in treatment options.
Instead of another humdrum presentation, TEAM built a life-sized home environment where doctors could step right into patients' shoes—or slippers—and witness the revolutionary impact of LONHALA MAGNAIR.
Each room in the house was a stage where the treatment's benefits played out in real-time, turning features into tangible realities as actors depicted the product's integration into daily routines.
The experience wasn't just informative; it was transformative, shifting physicians' perspectives from abstract benefits to concrete, lived patient experiences, all within the walls of a meticulously constructed home at the CHEST conference.
5,000 Sq Ft
house constructed to create an immersive journey into patient life.
5
rooms, with a live-action depiction of LONHALA MAGNAIR's impact on easing the daily challenges of COPD.
6,000
conference attendees, now educated on a COPD treatment that's more than just medicine—it's a lifestyle enhancement.
