BRINGING THE EXPERIENCE OF OUR AWARD-WINNING PRODUCTION TO INSTAGRAM
The Real Havana Club's AMPARO Experience soared from stage to screen, weaving a rich Cuban story that captivated Instagrammers with a story of spirit, struggle, and strength.
TEAM didn't just adapt to social distancing; we embraced it, crafting a digital drama with the soul of Cuba, where every post was a scene and every Story a chapter in a saga spanning decades.
Shot across Miami, the production unfurled through Amparo's eyes, transforming viewers into time travelers and Instagram into an intimate theatre.
The campaign was a bridge over time and tide, bringing the resonance of Cuba's past to a global audience, all while clinking glasses to the future of rum storytelling
2.5 Billion
in potential reach that transcended borders.
77
Instagram Stories and 51 in-feed posts spun a narrative web that caught viewers' hearts.
20M
Facebook & Instagram impressions, proof that good stories always find an audience.
