TURBOCHARGING A WEEKLONG TREK OF TWISTS, TURNS, AND THRILLS FOR THOUSANDS OF FANS
MINI revved up its fans with a 9 day, 8 city cross-country rally that was more than a road trip— it was a rolling festival of camaraderie, heart-racing vibes, and philanthropy.
With a fresh take on the beloved MTTS rally, TEAM re-ignited the MINI community, spicing up the biennial tradition with shorter routes packed with surprises and high-tech flair.
Each morning's Rise & Rally set the engines purring with festivities that transformed asphalt into a celebration of MINI marvels and the open road into a playground for the petite powerhouses.
By journey's end, this wasn't just an event; it was a pilgrimage on wheels, with every mile clocked spreading joy, community spirit, and a generous heart for furry friends.
2,000+
registrations, signaling a community stronger than ever
1350
participants drove 1,000 MINI vehicles, each a colorful character in the caravan
$90,000
raised for Best Friends Animal Society, turning good times into good deeds
