CREATING A DESIGN SYSTEM SHAKE-UP FOR A GLOBAL RTD TAKEOVER IN A CAN
BACARDÍ splashed into the global ready-to-drink market with a bold pack design that bottles up the brand's essence and pours it out across diverse audiences and locales.
In the booming RTD arena, TEAM distilled the essence of BACARDÍ into a vibrant, versatile packaging system that stands out on shelves like a carnival in a can.
The creative concoction was not just about looks; it became a global passport, allowing local markets to infuse their flavors while keeping the BACARDÍ party vibe consistent.
From the U.S. launch to the worldwide fiesta, the designs kept the BACARDÍ spirit flowing, with an ever-expanding menu of flavors and special editions that cheered on sports teams and taste buds alike.
15
ready-to-drink flavor variant designs across the globe, each a taste of BACARDÍ's worldwide party.
8
Global Ready-To-Serve Flavor Variant Designs.
131%
case increase in the first year, proving good design tastes as good as it looks.
