SUN SAFETY SCREENINGS HIT RECORD-BREAKING HEIGHTS
Launching into the sun season, La Roche-Posay took a grand stance on skin cancer prevention, turning awareness into action with a record-setting approach.
The 2023 Save Our Skin Event became a monumental platform, achieving a Guinness World Record while spotlighting the crucial dialogue around sun safety.
With a two-day health fest, partnerships with giants like L'Oréal and Schweiger Dermatology Group lit the path for 3,000+ participants to receive free skin cancer screenings.
Influencers and health professionals rallied the public, transforming Hudson Yards into a beacon of well-being, fashioned with "I've Been Checked" badges of honor and gift bags as a testament to proactive health.
1,988
screenings documented in a single 8-hour span.
12,000
sunscreen samples found their way into the community's daily routine.
2 Billion
PR & media impressions sparked a nationwide conversation.
