TRANSFORMING PERCEPTIONS OF GIN THROUGH A MURCIAN IMMERSION
An experience beyond the glass—Bombay Sapphire Premier Cru reshaped the gin narrative, inviting taste-makers on a vivid journey to the zestful heart of Murcia.
The event wasn’t just a dinner; it was a passport to Spain, complete with a backdrop of azulejos, that bewitched the senses and transported influencers and trade insiders to a Murcian lemon grove.
Culinary alchemy met mixology as star tenders Meaghan Dorman & GN Chan elevated the sipping experience, blending tradition with innovation, and garnishing it with the essence of sustainability.
Projection mapping did more than decorate; it captivated, turning the walls into windows overlooking sun-drenched orchards, and transforming urban locales into a Mediterranean escape.
200+
Media, influencers, and trade VIPs were swept away in NYC and LA.
11,000+
total impressions, echoing the Premier Cru narrative far and wide.
12
National trade features and 5 regional spotlights, turning heads and pages across the industry.
