
Since the early days of advocacy marketing, John Cicero, VP of Advocacy has become an industry trailblazer. With almost 20 years of experience at TEAM and several more on the field, John has had an accomplished career and shows no signs of stopping.
With a diverse background and a passion for adventure that has taken him around the world, John looks back on his advocacy journey as he reflects on what the future holds for the industry.
Check out his insights here.

Corporate experiences are evolving from check-the-box meetings to immersive, purpose-driven moments that engage and inspire modern employees. TEAM is helping companies reimagine what connection looks like—transforming summits, launches, and internal events into experiences that truly resonate.

In the age of influencers, a new kind of connector is redefining brand relevance — the host. From run club leaders to community curators, they’re not chasing followers, they’re building belonging. TEAM explores how trust, not reach, is becoming the real currency of brand love — and why brands that listen get invited in.

Shairy Gonzalez, TEAM’s Director of Content & Community, shares how people-first, multicultural storytelling drives authentic brand connections.