TEAM Takes Over 2024 MTV VMAs with 500 One-of-a-Kind Bottles
Individuality is worth celebrating—boldly, loudly, and unapologetically. And there’s no stage better suited for this than the 2024 MTV VMAs.
Partnering up with BACARDÍ, we kept the cocktails flowing for the music industry’s biggest stars, and created something unique: 500 one-of-a-kind BACARDÍ Superior bottles, each as original as the artists who inspired them.
Using the power of AI, we turned our original design into 1,000 custom labels so no two would be the same. From the various colors to striking graphics and visuals, each was a reflection of the originality defined by the BACARDÍ community and the Hispanic culture that inspires it.
Our bottles made their debut at the Last Drops of Summer pre-party, where EDM DJs @cocoandbreezy set the perfect vibe. From there, we moved to an exclusive fan meet-n-greet with Pop Singer and BACARDÍ ambassador, Camilla Cabello. We ended with a bang at pop culture’s biggest night, fueling hundreds of celebrities and influencers that attended the VMAs.
A select number of bottles were also made available for purchase on the BACARDÍ website. Those who weren't lucky enough to attend the event were able to order their own custom bottle, complete with a recipe for a delicious Moonwalk Mojito.
Check out more about our VMA experience on our Instagram
THE LATEST NEWS FROM TEAM
Redefining Experiential Marketing: Three Insights from Adobe Summit 2025
Adobe Summit 2025 showcased how AI is revolutionizing experiential marketing through real-time personalization, intelligent content systems, and flexible composable architecture, signaling a new era of dynamic, tech-driven brand experiences.
The Women Shaping the Future of TEAM
In celebration of Women’s History Month, TEAM and the WIN (Women’s Initiative Network) recognize three outstanding women for their impactful contributions in Leadership, Mentorship, and Education, each inspiring others and shaping the future of TEAM through their dedication, guidance, and passion.
Stagwell Acquires Sports Partnership and Activation Agency Gold Rabbit Sports
We're thrilled to announce that Stagwell has acquired Gold Rabbit Sports and will join TEAM, enhancing our ability to deliver strategic sports marketing solutions and deepen brand engagement through sports partnerships.
