Radix, with its subsidiary, Online Domains, set out to empower and elevate women-owned businesses by offering a Miami mompreneur the opportunity of a lifetime: her own fully-produced TV commercial aired during the NBA Finals. The TEAM expedited a full-cycle production, delivering a polished 30-second commercial ready for both broadcast and streaming platforms within a month. To spread the word, Online Domains sponsored local tech and women-centered events, while influencers shared the contest through engaging social media content, amplifying the stories of strong, local women entrepreneurs.
The broadcast of the commercial introduced the community to Susan Cartiglia, the founder of Radiate Kombucha, and her inspirational journey. Her story resonated widely, garnering attention from the South Florida Business Journal, a feature on CBS evening news, and a column in People en Español.
We teamed up with City National Bank to deliver an unforgettable fan experience as they kicked off their game-changing partnership. From interactive locker rooms and athletic challenges to the Portrait Pledge mosaic, this partnership celebrates community and sportsmanship, amplifying the excitement for UM fans.
Individuality is worth celebrating—boldly, loudly, and unapologetically. And there’s no stage better suited for this than the 2024 MTV VMAs.
35,000. This is not an exaggeration. The number of events a year managed by Kim Hucko and her team is seriously hard to wrap our brains around, and yet they make it look so easy. 😌