As the official sunscreen partner at the US Open, the La Roche Posay activation was a smash hit. With over 1,000,000 attendees, TEAM offered skin analyses, gave personalized skincare recommendations, and distributed over 433,200 sunscreen samples, all of which were in high demand! Now, that’s what we call a grand slam.
Check out the highlights.
Cannes 2025 wasn't about who shouted the loudest—it was about who felt the realest. The biggest winners? Brands that ditched polish for presence, traded spectacle for intimacy, and showed up with soul, strangeness, and sport-fueled strategy.
Chief Experience Officer Paul Ramirez and Goodles co-founder Paul Earle unpacked how bold naming, sharp copy, and unapologetic weirdness turned mac & cheese into a fan-first movement that AI can’t replicate.
SPORT BEACH returns in 2025 as the first official sport partner of Cannes Lions, with TEAM helping Stagwell driving its expansion into a global, year-round platform that brings together top athletes, brands, and marketing leaders.