In a game-changing collaboration that spanned continents and creative minds, we joined forces with our Stagwell siblings at 72andSunny alongside our partners at Cheerful 21st to clinch the prestigious Best Outdoor Activation award at the Ex Awards.
This accolade is a testament to the collective vision, ingenuity, and relentless dedication poured into the Sport Beach Activation 2023, a dynamic event that combined fandom, entertainment, and immersive brand experiences against the backdrop of sun-kissed shores of Cannes, France.
From concept to execution, Sport Beach captivated audiences, delivering an unparalleled fusion of sporting zeal and beachside allure. Through meticulous planning and boundless creativity, we helped crafted an atmosphere brimming with energy, excitement, and unbridled enthusiasm.
As we look towards the even bigger 2024 activation coming this summer, take a look back at how it all came together last year.
We teamed up with City National Bank to deliver an unforgettable fan experience as they kicked off their game-changing partnership. From interactive locker rooms and athletic challenges to the Portrait Pledge mosaic, this partnership celebrates community and sportsmanship, amplifying the excitement for UM fans.
Individuality is worth celebrating—boldly, loudly, and unapologetically. And there’s no stage better suited for this than the 2024 MTV VMAs.
35,000. This is not an exaggeration. The number of events a year managed by Kim Hucko and her team is seriously hard to wrap our brains around, and yet they make it look so easy. 😌