
In a game-changing collaboration that spanned continents and creative minds, we joined forces with our Stagwell siblings at 72andSunny alongside our partners at Cheerful 21st to clinch the prestigious Best Outdoor Activation award at the Ex Awards.
This accolade is a testament to the collective vision, ingenuity, and relentless dedication poured into the Sport Beach Activation 2023, a dynamic event that combined fandom, entertainment, and immersive brand experiences against the backdrop of sun-kissed shores of Cannes, France.
From concept to execution, Sport Beach captivated audiences, delivering an unparalleled fusion of sporting zeal and beachside allure. Through meticulous planning and boundless creativity, we helped crafted an atmosphere brimming with energy, excitement, and unbridled enthusiasm.
As we look towards the even bigger 2024 activation coming this summer, take a look back at how it all came together last year.

CES 2026 marked a shift from flashy demos to technology that quietly enhances real life, with personal AI, advanced wearables, and purpose-built robotics embedding themselves into everyday experiences. For brands, the opportunity ahead is designing human-first, adaptive experiences that build ongoing relationships instead of one-off moments.

Innovation may drive progress, but emotion drives connection. TEAM blends technology with empathy—turning abstract ideas into tangible experiences that people can feel, remember, and act on.

Corporate experiences are evolving from check-the-box meetings to immersive, purpose-driven moments that engage and inspire modern employees. TEAM is helping companies reimagine what connection looks like—transforming summits, launches, and internal events into experiences that truly resonate.