Boosting Brand Awareness at One Of Florida's Premier Sporting Events
Florida Blue faced the exhilarating challenge of amplifying their brand presence at the Florida Classic, an event drawing a crowd of over 66,000 annually. TEAM swung into action, bolstering Florida Blue's production, staffing, and activation, turning the event into an immersive brand experience. By introducing premium giveaways and engaging interactive games, both within the Fan Fest and stadium confines, they spiked the number of impressions and prospective leads.
The results of TEAM's meticulous planning and execution were nothing short of a touchdown. The Florida Blue footprint was transformed into a blue-tinted wonderland, featuring branded vehicles, a member lounge, and a myriad of attractions including a prize wheel, face painting, and Dance Dance Revolution. Additionally, a trailer was set up for attendees to converse with Florida Blue representatives and receive quotes, seamlessly blending fun with function.
Check out the highlights
THE LATEST NEWS FROM TEAM
Stagwell Acquires Sports Partnership and Activation Agency Gold Rabbit Sports
We're thrilled to announce that Stagwell has acquired Gold Rabbit Sports and will join TEAM, enhancing our ability to deliver strategic sports marketing solutions and deepen brand engagement through sports partnerships.
Black Pioneers Who Shaped Advertising – And Why Their Impact Still Matters
Black History Month 2025 celebrates the Black pioneers in advertising—Tom Burrell, Vince Cullers, Caroline Jones, Byron Lewis, Bozoma Saint John, and Moss Kendrix—whose groundbreaking work redefined brand storytelling through authenticity, representation, and cultural connection.
TEAM Named One of Ad Age’s Best Places to Work for 2025
For a second consecutive year, we're honored to be named one of Ad Age’s Best Places to Work for 2025, celebrating our award-winning projects, strong culture, and commitment to employee well-being.
