Boosting Brand Awareness at One Of Florida's Premier Sporting Events
Florida Blue faced the exhilarating challenge of amplifying their brand presence at the Florida Classic, an event drawing a crowd of over 66,000 annually. TEAM swung into action, bolstering Florida Blue's production, staffing, and activation, turning the event into an immersive brand experience. By introducing premium giveaways and engaging interactive games, both within the Fan Fest and stadium confines, they spiked the number of impressions and prospective leads.
The results of TEAM's meticulous planning and execution were nothing short of a touchdown. The Florida Blue footprint was transformed into a blue-tinted wonderland, featuring branded vehicles, a member lounge, and a myriad of attractions including a prize wheel, face painting, and Dance Dance Revolution. Additionally, a trailer was set up for attendees to converse with Florida Blue representatives and receive quotes, seamlessly blending fun with function.
Check out the highlights
THE LATEST NEWS FROM TEAM
Celebrating the Ultimate Holiday Treat, Our Newest Partnership with Urbani Truffles!
We're excited to partner with Urbani Truffles to elevate their U.S. social media presence, showcasing their 170-year legacy of luxury and sustainability through stunning visuals and strategic content.
A Game-Changing Fan Experience for City National Bank and the University of Miami
We teamed up with City National Bank to deliver an unforgettable fan experience as they kicked off their game-changing partnership. From interactive locker rooms and athletic challenges to the Portrait Pledge mosaic, this partnership celebrates community and sportsmanship, amplifying the excitement for UM fans.
TEAM Takes Over 2024 MTV VMAs with 500 One-of-a-Kind Bottles
Individuality is worth celebrating—boldly, loudly, and unapologetically. And there’s no stage better suited for this than the 2024 MTV VMAs.
