Boosting Brand Awareness at One Of Florida's Premier Sporting Events
Florida Blue faced the exhilarating challenge of amplifying their brand presence at the Florida Classic, an event drawing a crowd of over 66,000 annually. TEAM swung into action, bolstering Florida Blue's production, staffing, and activation, turning the event into an immersive brand experience. By introducing premium giveaways and engaging interactive games, both within the Fan Fest and stadium confines, they spiked the number of impressions and prospective leads.
The results of TEAM's meticulous planning and execution were nothing short of a touchdown. The Florida Blue footprint was transformed into a blue-tinted wonderland, featuring branded vehicles, a member lounge, and a myriad of attractions including a prize wheel, face painting, and Dance Dance Revolution. Additionally, a trailer was set up for attendees to converse with Florida Blue representatives and receive quotes, seamlessly blending fun with function.
Check out the highlights
THE LATEST NEWS FROM TEAM
Brittany Wiley's Journey From Sampling Manager to Foster Hero
Regional Sampling Manager Brittany Wiley's commitment extends far beyond her role, as she strives to improve the foster care system and support vulnerable children.
Cannes Sport Beach Wins Big at Ex Awards
Alongside our Stagwell agency family at 72andSunny and our friends across the pond at Cheerful 21st, TEAM was honored with the Best Outdoor Activation award at the Ex Awards for our Sport Beach Activation 2023!
TEAM Takes Home Double Platinum MUSE Awards for Agency Rebrand
The MUSE Creative and Design Awards have unveiled their winners for the first competitive season of 2024 and we're thrilled to announce Platinum wins in two categories.
