AMPARO Wins Adweek’s Best Experiential Activation
We’re thrilled to announce that AMPARO was named Adweek’s Winner for Best Experiential Activation by a spirits brand and has been shortlisted for two One Show Awards. Bringing the story of The Real Havana Club to life was a true labor of love. We worked hand in hand with the Arechabala Family and hired Broadway-caliber talent to create this unique, immersive theatre experience that brought audiences into the heart of the HAVANA CLUB journey.
We want to thank the Arechabala family for giving us access to their story and our client Bacardi for trusting our vision and working with us along the way. We couldn’t have done it without our partners Abre Camino Collective, Everlast Productions, Rock Orange, and Broadway Factor.
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CES 2026 marked a shift from flashy demos to technology that quietly enhances real life, with personal AI, advanced wearables, and purpose-built robotics embedding themselves into everyday experiences. For brands, the opportunity ahead is designing human-first, adaptive experiences that build ongoing relationships instead of one-off moments.
Innovation is Nothing Without Emotional Intelligence
Innovation may drive progress, but emotion drives connection. TEAM blends technology with empathy—turning abstract ideas into tangible experiences that people can feel, remember, and act on.
The Art of Corporate Experiences
Corporate experiences are evolving from check-the-box meetings to immersive, purpose-driven moments that engage and inspire modern employees. TEAM is helping companies reimagine what connection looks like—transforming summits, launches, and internal events into experiences that truly resonate.
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